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Enter the Healthy Food Guide Awards 2018

Enter the Healthy Food Guide Awards 2018

Entry is now closed for the Healthy Food Guide Awards 2018

These awards identify the best healthy food products in the supermarket, to make it easy for Kiwi consumers to find and buy healthy food.

There will be exposure in Healthy Food Guide magazine, website, social media and eDMs. The winners can promote their awards in marketing and on-shelf to household shoppers – so it’s well worth entering!

There is no cost to enter and you can enter as many products into as many categories as are appropriate, but all entries need to be submitted by 5pm 22 September.

The finalists and winners will be announced in the January 2018 issue of Healthy Food Guide magazine, on sale Monday 18 December.

N.B – maximum image file size is 8mb. If you’re having trouble uploading images, please ensure your files are below this limit. Alternatively, try filling out the form using Google Chrome.


Best new product

A product from any category which has been introduced to the market this year (from January – September 2017). It can include fresh, shelf-stable, chilled or frozen items.


All breads including buns, wraps, flatbreads, tortillas etc.


Hot or cold breakfast cereals.

Crackers & snacks

Savoury snacks and crackers.


Includes all dairy products including milk, yoghurt, cheese and other dairy. Does not include non-dairy milks.

Dessert/sweet treat

Includes any food considered an occasional sweet treat or dessert item. This can include fresh, shelf-stable, chilled or frozen items.


This category is for healthy drink options.


Any fermented, pickled or cultured product with live microbial content including kombucha, sauerkraut, yoghurt etc.


This category is for any frozen product.

Gluten free

Any food suitable for gluten-free diets. This can include fresh, shelf-stable, chilled or frozen items.

Kids lunchbox

Includes anything you might find in a lunchbox, for example fruit and vegetable snacks, crackers, snack bars, sandwich components, dairy snacks, drinks.

Low-sugar/no-sugar product

Foods in any category that are lower in sugar than might be expected in their category. This can include sweet or savoury items, but not foods which wouldn’t normally be expected to contain a sweetener.

Most improved

A re-formulated product (or a new version of an existing product) which has been made healthier. This may include: reduced salt; reduced sugar; reduced saturated fat; reduced kilojoules; more fibre; more calcium; more vegetables etc.


This category includes any canned product, dressings, condiments, rice, pasta and grains.

Produce innovation

Innovations that celebrate, reinvent, or promote interest in, fresh fruit or vegetable produce.

Ready meal

Ready-to-eat meals including fresh, shelf-stable, chilled or frozen items.


This category is for anything spreadable – including nut and seed butters, dips, dairy spreads, savoury spreads, jam and fruit spread, etc.


Any food suitable for vegetarian and/or vegan diets. Can include fresh, shelf-stable, chilled or frozen items.

All finalists will be notified by Friday 29 September 2017.

We’re looking forward to receiving your entry – good luck!

First published: August 2017

Thanks, you're good to go!


Thanks, you're good to go!


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