Product Awards
The badges that make healthy shopping simple
Every year our dietitians work through hundreds of supermarket products to find the ones genuinely worth putting in your trolley. When you spot our badges on a pack, the hard work is already done.
Three awards programmes, one promise: every winner is chosen by qualified dietitians for nutrition, value and taste.
Know your badges
Whichever you're shopping for, here's what each award means.
THE SUPERMARKET SHOP · 17 CATEGORIES
Our flagship awards search every aisle to name the most nutritious, best-value products on the shelf — from breakfast cereals to ready meals. The definitive guide to shopping healthier, wherever you fill your trolley.
ATING FOR YOUR NEEDS · 8 CATEGORIES
For anyone shopping around an allergy, an intolerance or a specific dietary need — gluten free, dairy free, low FODMAP and more. Winners prove you don't have to compromise on nutrition or flavour.
CHOOL, WORK & UNI · NUTRITIOUS PICKS
The definitive guide to items that earn their place in a lunchbox — nutritious, practical and genuinely tasty. From food to the non-food essentials that pack the perfect lunch for kids and grown-ups alike.
Every award is backed by more than 20 years of analysing the healthiest supermarket foods. Look for the badges, and shop with confidence.