If you want to stick to your shopping list, put your phone away. Fairfield University researchers in the US have found that shoppers who spend their time in the supermarket doing shopping-unrelated activities on their phones may be more likely to buy items they hadn’t planned to, while also forgetting items they needed. So hold off on sending that text until you’re in the queue for the checkout.
Article sources and references
- Journal of the Academy of Marketing Science, March 2019